3 Steps to tracking the success of your direct mail campaign

Tracking your mail after it’s gone out is key to the success of your direct mail business. As a way to effectively track your mailings, you’ll have to know whenever your mail was delivered. In addition, it really helps to know very well what condition the mail found its way to, like whether your envelope package was torn open in the postal sorting machines, or if the pages of your self-mail­er got ripped in handling.

It doesn’t matter in case you are mailing 200 pieces or 2,000,000, it is best to monitor your mail. There are some ways you can do that.

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By “seed” After all, add a few names from different locations you know will report back and tell you whenever your mail was delivered and what condition it had been in when it arrived.

For instance, if you are performing a regional mail­ing of only 700 pieces, add 4 or 5 seed names within that region. You can include in your house address, some of your friends’ addresses, and perhaps a relative’s address.

Or, if you’re performing a national mailing of 10,000 pieces add ten seed names from in the united states. You could include your address, a ven­dor you use who’s in a different region, your list broker’s address, your great Aunt, friends and family who reside in other states, etc.

The target is to get an accurate continue reading the prog­ress and condition of your sales pieces. You’ll have to have reliable “seed” receivers who’ll report back.

In case you are doing larger national mailings, you need to sign up to US Monitor. US Moni­tor offers you seed names that you could add into your mail file. These names are spread through the entire country. When you send your mailing out with the united states Monitor names included, you’ll have the ability to track whenever your mail has been delivered.

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For instance, you might have ten seed names in ten differ­ent locations through the entire country. US Monitor could keep you informed of whenever your mail arrives in Florida, Maine, Oregon, New Mexico, etc. Not merely will you reach see whenever your mail is arriving, you’ll also get reports on the health of your mail. You may also have your seed pieces mailed back so you can start to see the exact pieces that experienced the mail stream. That is a sensible way to see if your printer does an excellent job without them knowing!

The Pitney Bowes TrackMyMail service may be the best approach to track your mailing delivery times. This technique works differently than adding within your own seed names or using US Monitor.

Track­MyMail will not offer you seed names; instead they use you to put a particular barcode on several your sales pieces (usually they barcode about 1,000 pieces). The USPS scans this special bar­code each time the piece is transferred in one location to another. You can go online and see wherever your mailing is and just how many pieces reach their final destination.

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