Boost app sales by taking advantage of the holidays
Everyone generally is getting excited about the holidays, nevertheless, you, the mobile app entrepreneur specifically, should be a lot more than excited.
The vacation season is a season of giving, gifting, buying and indulging. The proof is in the pudding, as Flurry estimates claim that 17.4 million iOS and Android devices were activated on Dec. 25, 2012.
And what’s a fresh phone without apps? On Christmas Day alone this past year, new records were set when 328 million apps were downloaded worldwide for iOS and Android devices.It’s anybody’s guess after that happen this season with the recent launches of iOS and Android devices creating a significant stir on the market.
And that means you, the developer, have much to anticipate. But don’t relax and expect visitors to flock to your app. Make changes and promote it to capitalize upon this once-in-a-year opportunity. Here’s how.
Go crazy with promotions or marketing. Whatever you’ve been doing to advertise your app, do it 10 times over. This can be the season to help make the the majority of, so get your A-game out.
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Customize your app, description and screenshots. If it fits in well together with your app, go on and create a particular holiday version or just update it with holidays backgrounds (think snow falling over a lovely landscape marked with Christmas trees). If not, simply update the description to speak to holidays shoppers and update the screenshots of your app that showcase the glee of the holiday season.
People naturally turn to all or any things linked to the holidays which will make them much more likely to download your app.
Limited-time discount or free offer. If you a paid app, consider discounting the purchase price during a certain amount of the holiday season, and certainly during Christmas week. You might go all out and provide it free to the users. In exchange, you’ll have high prospect of word-of-mouth publicity and a chance for press and blog mentions on your own promotion. WhatsApp messenger was offered free of charge for a restricted time through the holidays in 20.
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12 days of Christmas. Run a promotion on your own social media channels such as for example Facebook or in the offline world where you give certain people your paid app as something special each day. If your app is free, then you can certainly gift them a quantity they are able to redeem on the app store for movies, songs or apps. In the iTunes store, visit the bottom of the page and tap ‘Send Gift.’ Choose the amount and type the e-mail addresses of the people you intend to send the gift to. This will draw a whole lot of attention and publicity to your app. Google Play gift cards can be found at retailers such as for example Walmart, Target and Sam’s Club at their outlets or through their websites.
Gift virtual goodies. If your app falls in the freemium category, you can provide users a free of charge pack of coins or some relevant virtual goodie that otherwise they might have to purchase. The idea is to create person to person, which is the simplest way for your app to get accelerated downloads.
Customize advertising. If you are advertising your app on social channels or on other apps, customize it to match the holiday season, not only in terms of the look, but also with regard to the messaging. For example, pitch your app as an ideal gift to give with their family and friends.
And be sure you make changes before Dec. 21, when Apple shuts down iTunes Connect through Dec. 28. There are no approvals on updates, price changes or new releases throughout that time.