Franchise player: from cyclist to house-flipper to franchisee

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Franchise Players is Entrepreneur’s Q&A interview column that puts the spotlight on franchisees. If you are a franchisee with advice and ideas to share, email [email protected]://

Pavel Stuchlik began his professional life in a career which makes sense for an exercise franchisee: professional athlete. However, the cyclist would find himself learning business far beyond your realm of fitness before purchasing an Orangetheory fitness franchise. Stuchlik has hosted cooking shows, led seminars and flipped houses in several countries. Here’s how he became the prolific fitness franchisee he’s today.

Name : Pavel Stuchlik and Annemarie Tortorigi

Franchise owned:

Tutti Frutti Frozen yogurt (master franchise – Hawaii – multiple locations)

O’my buns (master franchise – Hawaii – multiple locations)

Orangetheory fitness (Georgia state – Area developer – multiple locations)

How long perhaps you have owned a franchise?

Since 2012.

Why franchising?

We found a great deal of success in 2008 following the crash in the true estate market. We bought up inventory and sold those houses to European buyers. Eventually, the margins begun to shrink and we knew we’d to move to new ventures.

Franchising arrived to mind right relating to this time and opportunities begun to line up. We made a decision to progress with franchising after a good amount of research, weighing our risks and benefits. The turn-key model was attractive and we knew whatever we thought we would roll with that people were determined to create it successful.

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What were you doing before you became a franchise owner?

I began my professional career as a cyclist. As a newly signed professional athlete, I had to get creative with techniques on how I’d thrive while on the highway. At 17, I started my first company alongside my cycling. I began with wholesaling carbon bikes and equipment. I also took benefit of the data I had obtained in medical industry and started an advising company where I created fitness and nutritional plans and coached healthy living. Throughout my cycling career I had the chance to learn and use various companies on budgeting and creative innovations for sponsorship suggestions to assist teams in reaching their financial goals.

Business was thriving. I continued to hosting cooking shows, leading seminars and inspiring others to live their most empowered lives, not merely with regards to health but also financial freedom and personal growth. Unfortunately, there came a spot where I had to handle the fact that my own body couldn’t handle both sport and business. I knew that my career as a cyclist would only last for such a long time but the possibility to continue with business had a potential that had not been worth overlooking. I focused on business rather than looked back. I stepped in to the real estate world, coping with accommodations, short/long term housing and house flipping throughout Germany, Czech and america.

After choosing to make the USA my home, I obtained an E-2 Visa. While this is wonderful news knowing I had solidified a location in the usa, I had to once more switch directions with business because I possibly could no longer depend on my passive income from property as a ticket in. Among other requirements, I had to make certain that I directly employed a particular number of employees. I was officially on the hunt. My search led me to Boulder, Col. where I had a short experience with a sushi restaurant and met my partner, Annemarie. From Boulder we left to Hawaii and had our first taste of the franchising world.

Why did you select this specific franchise?

We’d recently moved to Tampa, Fla. whenever we discovered Orangetheory Fitness. Much like a lot of their franchisees, it started with an individual class. After exceptional “Orange Effect” completely force, we were convinced that there is more to the concept compared to the workout itself. Lucky for all of us, we were right. Both of us had an excellent interest in medical and wellness industry and understood the worthiness and exponential growth that Orangetheory would slam the fitness market with. There can be an obvious shift from the “big box” gym mentality to a far more consumer-friendly, “boutique” style fitness studio. Throughout my career I had learned to always search for opportunities to join before they hit momentum. We were drinking the Orange Kool-Aid and as we explored our options with the business we were confident we were making a solid choice. Orangetheory Fitness has proven itself far beyond our expectations.

Just how much would you estimate you spent before you were officially open for business?

The entire investment per location is ranging from $350,000 to $450,000. An example breakdown would look something similar to this:

Equipment – $120,000 – also including all interior the different parts of the studio i.e., computers, office supplies, decorative pieces, etc.

Build out – $150,000 – including all signage, permit fees, architect fees, etc.

Marketing – $30,000-50,000 including pre-sale, pre-opening payroll, marketing materials, etc.

Franchise Fee, Landlord Deposit and First Month’s Rent, etc. – $40.000-$70.000

Misc. – $15.000-$30.000

Where did you get the majority of your advice/do the majority of your quest?

I am a company believer in viewing business as a lifestyle. Most of life is approximately networking and connections. The better you can end up being in a relationship or in your wellbeing, the stronger and sharper you will be as a business owner/entrepreneur. I really do a whole lot of self-study on personal growth and empowerment. I really believe that the energy of today’s moment will need you to a lot more destinations than dwelling on an instant which has yet to arrived or already past. I really do a whole lot of reading to aid my studies. Age the Internet in addition has been of great help and resource if you ask me in order to have access to a variety of powerful speakers and presenters.

Among the top books that I read were – ‘Power of Now,’ ‘Delivering Happiness,’ ‘Conversations With God,’ ‘Rich Dad, Poor Dad,’ ‘Firms of Endearment,’ ‘Time Management,’ etc.

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What were the most unexpected challenges of opening your franchise?

Honestly, a big unexpected challenge has been coping with the mounds of paperwork and local state and city codes and ordinances. It has proven for all of us to be the most frustrating process so far. We’ve waited up to five months for a straightforward business license and permits. A bit more support from the town to get business ready to go would dramatically increase our capability to continue steadily to roll out locations.

Another area of challenge is a far more common one, choosing the best people. Your business is nothing without the backbone supporting it. We’ve learned so much in the last year about the procedure of employment. As we grow and develop who we are and the values you want to instill we’ve become a lot more selective in whom we bring about board. We are trying to find individuals who fit our company culture and ideals definitely not the top guns in the market. We have found a far more satisfying work environment whenever we stay true from what matters most to us. Number 1 is personal growth and from then on the rest comes.

What advice have you got for those who want to possess their own franchise?

I believe the first little bit of advice is to select a concept that you genuinely believe in and that you, yourself would find appealing as a consumer. Advantages of a franchise is that you don’t need to reinvent the wheel and you don’t need to can be found in to it with years of business experience and knowledge. In case you have an open mind and may follow direction you then will see success. Franchises include manuals and guidelines to create your business up for success. As your business experience grows and you develop the correct skillset to push you forward, you will see that you still have the freedom to bring new and innovative suggestions to the table.

Another big little bit of advice is to will have a clear vision and course of action. Failing to plan is similar to planning to fail. In the event that you don’t set proper and manageable goals for your team you provides forth confusion and disappointment.

Be considered a listener! Listen to anyone who has gone before you and made the mistakes which means you don’t need to.

Acceptance. Don’t assume all day will probably be rainbows and butterflies. You will have a good share of hectic and stressful times that may easily sway your focus and get you off track. Having acceptance and taking things because they come is an enormous tool that is essential to build up. By accepting the circumstances around you, become familiar with that hardships are simply new opportunities to grow.

What’s next for you personally as well as your business?

We have sold-out 95 percent of our area’s market in only half a year from our first location’s opening. Our next plan with Orangetheory is to get all of the franchises ready to go. Our goal is to open a complete of 18 stores this season and continue steadily to build out our region in the next year to come. You want to see all existing studios reach the $1 million mark of their first year.

For us, we will continue painting Georgia "orange" but have plans to satisfy our long time imagine solidifying our yoga concept. We intend to open our first yoga studio in October 2014 in Atlanta. We’ve some big plans waiting for you and excited to create our dream possible. Our lives knowledge and mission will get into one concept predicated on true assist in all areas of our lives.

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