From buffy to business: sarah michelle gellar opens up about how exactly hollywood helped prepare her for launching a company
Sarah Michelle Gellar and her co-founders are arriving at our upcoming Entrepreneur Live event to talk about lessons learned, how acting helped her cope with rejection and how being truly a celebrity in the startup world can have its drawbacks.
Everyone really wants to be a business owner. With a turbulent economy, companies cutting jobs and employees fearful they’ll be replaced by robots, folks of all backgrounds want to manage their financial future and pursue their passion, including celebrities.
Jessica Alba, Gwyneth Paltrow, George Clooney and Victoria Beckham are simply a number of the stars who made a decision to transition from La La land to entrepreneurial land.
And today Sarah Michelle Gellar, most widely known as the star of Buffy the Vampire Slayer , can be area of the startup world. The actress-turned-entrepreneur joined forces with friends who are also parents, Galit Laibow and Greg Fleishman, to launch Foodstirs in 2015. The DIY baking company, which sells kits and mixes, really wants to provide parents fun, yet simple desserts for his or her children, with a concentrate on organic, ethically and sustainably-sourced ingredients.
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“We’re determined to greatly help bakers all over the world take pride within their pantries, joy within their treats, and time together in the heart of the house,” is part of their mission.
After raising a reported $5 million, the business has expanded beyond just ecommerce; Foodstirs is currently in approximately 7,500 stores, including Whole Foods.
Gellar, along with her co-founders Laibow and Fleishman, will be keynoting our upcoming Entrepreneur Live event, a day-long conference filled up with information, inspiration and innovation to assist you reach your dreams.
We swept up with her prior to the event to discuss finding success, her journey and lessons she learned.
Entrepreneur: Before you have in to the world of entrepreneurship, you were most widely known for your acting. Why did you choose to jump into this world?
Gellar: I usually knew I wanted to accomplish more than you need to be an actor for hire. I thought producing may be enough, but I realized I still desired more. That’s when I realized I possibly could utilize my great existing platform and also become a part of creating something tangible. It’s been this interesting process, learning just how much of my existing expertise is applicable to as an entrepreneur.
Entrepreneur: Why did you choose to have a concentrate on food?
Gellar: Food is definitely a significant part of my entire life, as it ought to be for everybody, but that magnified once I had children. Our children were so thinking about baking, yet there is no easily available brand that had the attributes we’d want and expect — organic, ethically sourced, easy and affordable that also tasted amazing.
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Entrepreneur: What has been the mantra which has helped you find success as a business owner?
Gellar: The thing as an actor prepares you for is rejection. I spent the better part of my entire life facing and coping with rejection, and I’ve never allow it stop me from achieving something I was passionate about. With regards to business, for me the term “no” is merely the first rung on the ladder to yes. That rejection inspires me to work harder, and prove those nos to become a mistake.
Entrepreneur: What’s a thing that would surprise people about your entrepreneurial journey?
I believe people assume that being truly a celebrity makes it better to raise money and achieve mass distribution and that’s not the case. Maybe it gets you in a door, as a novelty, but you have a lot more to prove.
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Entrepreneur: What’s one little bit of advice you will share ?
Gellar: This little bit of advice originated from Galit Laibow — among my two amazing partners along with Greg Fleishman. Always surround yourself with those who are smarter and learn than you do. We’ve such an incredible band of advisors with vast experience in every areas of business that people can call on all the time. Their knowledge is invaluable.
Entrepreneur: What’s on the horizon for you personally?
Gellar : Apart from our excitement at being part of Entrepreneur Live, we just achieved wide retail distribution (in over 7,500 stores) so our main focus right now is supporting our stores through quarter four and at exactly the same time dialing inside our innovation pipeline for 2018.